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RGI – Response Genetics Inc.

Brand Identity System, 2008 

Created complete brand system for a US based pharmacogenetics company developing genetic testing tools to identify DNA specific cancer therapies. Elements included:

  • Brand Story
  • CI Visuals, Colors, Fonts, Tagline
  • Style Guide
  • Data Sheets, Templates
  • Website
  • Packaging
  • Infographics
Category
Art Direction, Design, Packaging
Tags
CI, data sheets, design, web