Tapped in 2012 to help develop a coherent, comprehensive brand system for a German custom suiting retailer with locations in Berlin, Frankfurt, Munich, Cologne. Leveraging my experience in high end fashion merchandising with Emporia Armani, I worked closely with the founder and business director to define and express the identity of XUITS with creative direction and design strategy consulting over the course of several years. First rollout included Brand Bible, followed by CI, Shop Design, Website and Campaign Photography. After 3 years of growth, I was called back to revisit the Brand Bible and to update the website with online shop and fresh facelift.
Initial brand development including:
– Brand story, DNA, strategy
– Creative direction for shop design, website, logo, packaging and campaign photography in partnership with: aletja retail architecture, Bijan Latif, web design
Brand revisit, including:
– Website redesign integrating online shopping experience and new UX/UI in partnership with Magneto development
– Brand story review, CI update